Our Content Queen bundle is broken down into 5 lessons that you can do daily or complete in a whole weekend!
Be sure to watch the instructional videos and complete the worksheets and exercises in totality! For any questions- shoot us an email at firstname.lastname@example.org!
The Business Babes
Welcome to Lesson 1: Content Goals
Welcome to Lesson 1 of Content Queen! Before downloading apps and writing fancy captions, you need to consider your overall goals. By doing this, you'll be able to structure content to help you achieve ultimate success for your brand.
The best way to start is by setting your overall goals for your brand.
What are you truly trying to accomplish? How should your business be growing this year? What would help you get there more efficiently? More brand awareness? More engagement from fans? Building trust and loyalty? Generating more leads, conversions, and customers? Your content goals should help you achieve the overall goals you have for your brand.
Your task for today is to complete the SMART goal-setting template. This will allow you to create and publish the exact content you need to help you fulfill your goals.
Specific - Be very specific about the goals you want to achieve. Measurable - Make sure your goals are measurable.Attainable - Are your goals realistically attainable?Relevant - Are your goals relevant your success?Time-bound - What is the timeframe like? Do you have a deadline?
Examples of SMART Goals:
· Boost your email list by 20% in 60 days by increasing targeted gated content on your blog.
· Increase your website traffic by 10% in 45 days by providing more targeted content.
Use the SMART goals template for each platform that you publish content on. You'll learn how to tweak and repurpose content based on the particular platform.
CREATE AN AUDIENCE PERSONA
Lesson 2: Create An Audience Persona
To get the most out of your content goals, you need to know exactly who your target audience is, as well as what their interests are, pain points, and needs related to your brand. This information will allow you to create better-targeted content that drives the results you want (clicks and traffic, downloads, conversions, shares, etc.). By putting together your audience persona, you’ll help to give yourself a clear picture of the person to target with your content. This will help you create content for your audiences’ specific needs and interests that will resonate when you post and convert.
By doing today's exercise, you can better understand more of what your audience wants/needs from your social media account, blog, or podcast. You'll also be able to better attract your ideal clients and provide great value to those that subscribe and are fans of your brand.
Download your Audience Persona Worksheet now and get started completing the fields. This will help you tailor content specifically for your target audience.
This may seem like a trivial task, however it's the most important. Understanding exactly who you're marketing to will go a long way when you're able to convert them to buyers because you've tailored your content specifically towards their needs.
Lesson 3: Generate Ideas
Ok, Content Queens! Now it’s time to start generating ideas!
Now that you have the framework for your content, you need to brainstorm post/episode ideas. Coming up with dozens of engaging topics and other types of content in one go may seem super time consuming, but you’ll save a lot of time in the long run.
Make sure to keep your goals and the information from the audience persona task in mind. Each piece of content you create should be strategic in how it resonates with your audience. It should help you reach your goals by feeding a need or interest of your target audience. Here’s how to come up with a year’s worth of content ideas.
1. Research Popular Content Shared by Your Industry/NicheTake a deeper look at what’s going on in your industry to understand what type of content is being shared and what content gets the best results. You can also use this research to get inspiration from relevant bloggers, podcasters, or industry subject matter experts.
*Resources like Feedly and Flipboard can help you keep track of the latest content in your niche. You can also subscribe to the top publications in your niche and to relevant topics in your industry for great ideas to cover on your platform.
When examining the top-performing content in your niche, make sure to look at:
- What subjects your niche is covering (what needs they’re meeting and what value they’re providing to the reader)
- What types of headlines they’re using (to catch your audience's attention)
- The word counts of articles and how they’re structured.
2. Cover Popular Topics From a New AngleRepurposing is key! When coming up with new content ideas, it’s not just about coming up with any idea, but rather ideas that will work and get you results and a return. A buyer typically has a minimum of 7 interactions with a product before they make a purchase. Make sure that you're presenting your products and services in new ways so that you don't come across as spammy.
HERE ARE A COUPLE OTHER TYPES OF CONTENT THAT WORKS WELL FOR MOST AUDIENCES: HOW-TO GUIDES, OPINION ARTICLES, LISTICLES, PRODUCT REVIEWS, CASE STUDIES, INFOGRAPHICS, VIDEOS, PODCASTS, INTERVIEWS, MEMES, INTERACTIVE CONTENT (QUIZZES, POLLS, TESTS, ETC).