CONTENT CALENDAR CREATION
Welcome to Lesson 4: Content Calendar Creation
It's now time to put together a content calendar. This step helps you consistently push out content that will engage your audience and help you to build a reputable brand.
When completing your calendars, you want to take the following into consideration:
1. Add Relevant Events and Holidays
You’ll want to start with annotating some important dates when planning your editorial calendar, including:
· Important and relevant national and novelty holidays
· Industry events
· Important business dates, such as anniversaries and new product releases or events.
This will help you create specific content themed for specific occasions and holidays.
2. Establish a Posting Schedule
To be super successful at this content game, you should create a consistent publishing schedule. Whether it’s one new post per week or several new posts per day, having a consistent schedule will help you build your readership and following.
As for the best time to publish, it’s best to use your blog, social media, or podcast analytics. They will help you establish the best days and times to post and promote on your platforms.
On Facebook, go to Insights for your page and click Posts on the left. Here you can see what days your fans are online, as well as the times of day when they’re most active.
On Twitter, go to your Twitter Analytics and click the Tweets tab. Hover over a day in the bar graph to see how many impressions you received that day.
Yesterday's exercise produced a year worth of content ideas that you can use to populate your calendar. Make sure that when you're completing your calendars, you diversify the types of content you'll be presenting to your audience.
SCHEDULE YOUR CONTENT
Lesson 5: Schedule Your Content
Whew! You've made it to the final day of Content Queen!
The last couple of days have for sure been a whirlwind, but it's all required in order to make your content pop and resonate with our audiences!
With the previous tips and methods, you should have generated over 365 days worth of post ideas. Now it's time to schedule content based on our calendars!
Scheduling your content is the absolute best way to ensure that you're consistent and posting at the most opportune times for your audience. There are a couple ways that you can achieve this. Let's dig into them, babe!
You can set an alarm on your phone or computer to remind you to post consistently daily or weekly. Several social media apps and blogs will allow you to create draft posts that you can save to post when you're ready.
One of our favorite ways to ensure we're consistent in our posting is by using an auto-scheduler. Auto schedulers are applications where you can schedule posts on your behalf and they push out to the appropriate platform based on your parameters.
Auto schedulers are extremely efficient because they allow you to essentially set it and forget it. You can upload a week, month, or year amount of content, schedule it, and the app will publish it to your blog or social media account on your behalf.
Our favorite scheduler is Planoly! Not only does it allow you to post to your social accounts and stories, but they also have a shoplink feature that allows your audience to buy directly from the post; no sequence, link in bio, or multiple steps needed!
Some Additional Auto-Schedulers Include:
***Some of there apps only auto-schedule to certain platforms. You'll want to research the best apps that perform well for the specific social media app, blog, or podcast platform you're using.
Create a mix of different types of content to diversify. If you have a fashion blog, you might create a weekly content mix with inspo on Mondays and Wednesdays, a company review on Tuesdays, a how-to wear post on Thursdays, and so on.
Post your best content on the optimal days. How-to posts, for example, tend to generate more traffic and engagement, so publish them on the days of the week when your audience is most active.
After you’ve added all of your content to your calendar, ask yourself there questions:
How does this benefit my target audience?
What value does it bring?
How will this help me achieve my goals?