Instagram is a huge social network with over 1 million active users – a user base that is continuing to grow even now with no signs of slowing down. It is quick to manage thanks to its largely visual nature, and has some of the best engagement on the web.
Many companies use Instagram to boost their products and services to extraordinary popularity. Moreover, there are countless ‘Instagram celebrities’ who make a living from posting to Instagram alone. Some of them get paid hundreds of thousands of dollars for a single post.
That ought to tell you something about how much big companies value Instagram!