Many marketers think that sales funnels and content funnels are so different that they run on completely different tracks. This is wrong. The big difference really turns on just how much time and space you have at your disposal in order to convert the prospect. That’s really the bottom line. When you direct traffic to a sales funnel, you have a series of messaging platforms and tools you can use to get your message across. Social media accounts, forum posts, quora posts, reddit posts, and others are all different information-based ‘contact points’ between you and your intended audience member. From these contact points, you then link them to your site or your sales page. If you link them to your site or blog, you give yourself many chances at further earning the trust and confidence of your prospect as they click deeper and deeper into your site. Every new page they view is an opportunity to build trust, credibility, and authority.